Yes! Magazine, the bearer of good news, says “the seeds of a new, more local, and more durable economy are taking root.” Local food, local business, independent bookstores & coffeehouses, and more.  It’s a trend, says the mag.

How do they know?

Here’s a sure sign:  “Many massive, globe-spanning corporations are now trying to figure out how they can be ‘local’ too.”  Who’s using the word local in their marketing and branding these days? Oh, Hellman’s Mayonnaise (owned by Unilever), Fritos, Winn-Dixon (one of the largest supermarket chains in the U.S.), and even Starbucks!

Clearly, local is good.

Despite the co-opting by corporations, going local is an idea whose time has come again.    Want to join the party?  Here are Yes! magazine’s 31 Ways to Jump Start the Local Economy to get you started.

Have fun!