I heart young people

Millenials

Image from brandmediastrategy.com

I heart young people. Not because they’re smarter or morally better but because they’re young.

They are the next generation. They are creating a new reality right now. Moving us into the future.

Hopeful signs abound. Here’s one. A blog post on [3Bl]ooming Honcho (yeah, I don’t quite get it myself0 on Sustainable Business Oregon by Associate Editor Mason Walker.

It’s a conversation with Graeme Byrd, business development and collaboration manager at FMYI [for my innovation], a collaboration software company with a sustainability commitment. Here are some of his thoughts about the Milennials:

It is important to engage young people because we are no longer a part of the “me generation.” When I think of the me generation, I think of Madonna’s “Material Girl” and consumerism/consumption. That model is not sustainable. We can no longer consume and pollute at the same rate — both as individuals and businesses. I believe, we must be a “we generation” committed to using business for the greater good and engaging others around these beliefs.

I like this idea, and young people I’ve met definitely fit this bill. I heart young people.

He also said: “I recommend circling one’s self with other like-minded individuals — it is much easier when you have ideas to share with them.”

I like this too. It sounds fun.

His definition of “sustainable business?”

Biz is committed to a greater good by creating value for customers while striving to meet #3BL including community health + social justice.

(under 140 characters)

BTW if you don’t already know, 3BL means triple bottom line: (a measurement of organizational performance based on human, natural and monetary capital)

More about milennials comes from Holy Kaw:

New Pew research will embark on several in-depth looks at the latest generation to come of age, the Millennials. Among the most interesting initial findings:

• They are starting out as the most politically progressive age group in modern history. In the 2008 election, Millennials voted for Barack Obama over John McCain by 66%-32%, while adults ages 30 and over split their votes 50%-49%. In the four decades since the development of Election Day exit polling, this is the largest gap ever seen in a presidential election between the votes of those under and over age 30.

• They are the first generation in human history who regard behaviors like tweeting and texting, along with websites like Facebook, YouTube, Google and Wikipedia, not as astonishing innovations of the digital era, but as everyday parts of their social lives and their search for understanding.

Oh, and did you know that the generation born after June 23, 1988 are called Generation Hot, a phrase coined by Mark Hertsgaard at Grist, referring to two billion young people, “all of whom have grown up under global warming and are fated to spend the rest of their lives confronting its mounting impacts.”

Ahh, to be young and carefree…

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